With the changes to Part L of the building regulations that will affect lighting installations, due to come into effect next month, the launch is aptly timed. From October 2010, the requirement will be that a minimum of 75% of light fittings in new dwellings must be low energy.
An exclusive partnership between Click Scolmore and Energetic Lighting – the world’s largest manufacturer of energy-efficient lighting products – will see the most comprehensive range of price-competitive, low energy lamps being made available to the UK lighting and electrical industries for the first time.
With the changes to Part L of the building regulations that will affect lighting installations, due to come into effect next month, the launch is aptly timed. From October 2010, the requirement will be that a minimum of 75% of light fittings in new dwellings must be low energy.
Wholesalers, contractors, specifiers and installers working to comply with the latest regulations, will benefit from the new Click Energetic portfolio of high-power LED’s and the Quick-Start CFLi’s and Low Energy fluorescent lamps, which provide direct alternatives for standard incandescent lamps without compromising on shape, size or light effect.
For more than 30 years, Energetic has been at the forefront of innovation in low energy lighting technology with a focus on product design, manufacturing excellence and stringent quality control. From its European headquarters in Belgium, the company has formed strategic partnerships with some of the largest lighting companies around the world.
The alliance with Click Scolmore is seen by both companies as a natural fit. Comments Will Smits, International Sales & Marketing Manager for Energetic: “Click Scolmore has earned itself a reputation for quality, innovative products and exceptional customer service, just the qualities on which we, too, pride ourselves. With their knowledge and understanding of the UK electrical industry and our unrivalled range of products offering a number of unique features and benefits, we are able to satisfy the growing need for price-competitive, environmentally-friendly lamps that will play a part in the reduction of energy consumption.”
The range is split into two broad categories – CFLi Lamps and LED Lamps – each offering a number of unique features that will set the Click Energetic range apart. All lamps can be recognised by the distinctive orange ring on the lamp base
Liquid Mercury Free
All lamps in the range are liquid mercury free. Instead they use Amalgam – the solid version of mercury that provides a safer and more environmentally-friendly alternative. The use of amalgam is part of our aim to minimise the environmental impact of our business. With current RoHS regulations setting the mercury level limit at 5mg, the majority of Energetic lamps already contain Amalgam levels of less than 2mg and developments are underway to bring this down to 1mg – the lowest in the industry.
Quick G-Start Technology
A one minute faster starting time than the average Compact Fluorescent Lamp is achieved with the Energetic Quick G-Start technology, which combines a unique thermal management system with acceleration in the vaporization of Amalgam. This can result in a light output of 60% in less than 15-20 seconds, depending on the product used.
This technology in combination with the traditional incandescent shape makes it a true direct replacement for the standard incandescent lamp in look and feel and light effect, though saving 80% energy and lasting up to 10 years.
CFLi LAMPS
Saving up to 80% on energy, and offering up to 10,000 hours of usage, all CFLi lamps come with a four year guarantee. Equipped with T2 tube technology, they offer a higher lumen output from a more compact bulb.
There are more than 40 lamps which make up the range, including the unique ‘Dawn to Dusk’ lamp series which is equipped with its own light sensor to ensure instant illumination when night falls and automatic turn off feature when the light levels are increased.
Dimmable CFLi’s which can be used with either a standard light switch or dimmer switch allow the lighting levels to be adjusted from 10-100%.
Break-Safe
All the CFLi lamps in the range benefit from the unique ‘break-safe’ feature which sees a silicon coating on the inside of the lamp rather than the outside and is designed to prevent shattered glass and therefore confine the Amalgam in the event of a breakage.
LED LAMPS
With LED’s increasingly seen as the future of lighting, Energetic has utilised this latest technology to develop its own high performance range which offers energy savings of up to 85%.
Excelling in light quality, lifetime and appearance, the lamps range from traditional GLS, globe and candle styles to the modern 50mm diameter halogen replacements. A range of unique dimmable LED lamps is also included. The LED’s used give bright light output in conjunction with reduced radiated heat and they offer up to 30,000 hours lamp life. A six year guarantee is offered across the range.
MARKETING SUPPORT
The launch of the new Click Energetic lighting division is supported with a 44-page, glossy brochure, which show all the products available and gives full specifications and features for each one. An advertising campaign and dedicated micro site on the Click Scolmore website will ensure that all the key messages for this new range are communicated to the widest possible audience.
Comments Paul Dawson, commercial manager, Click Scolmore: “We have been working on the collaboration with Energetic for some time now and are delighted to be in a position to formalise the announcement and finalise the launch programme. The early feedback we have had from our customers has been overwhelmingly positive and we are confident that the new Click Energetic division of the company will deliver growth for all the involved parties.”
For further information on the Click Energetic range of low energy lamps, contact Scolmore on 01827 63454, or visit www.scolmore.com, where the Energetic brochure can be downloaded from the Marketing Hub.